Long ago, some schools of economists, advocates of companies dedicated to adding value rather than merely making money or generating speculative profits, developed tools to measure value creation. Other scholars ventured into the field of measuring the degree of social responsibility, and organizations such as the IASB insisted on the importance of all organizations having standardized and useful financial information for decision-making instead of simple accounting information that serves only tax purposes. With the beginning of the century, CEEL Q was born, with the vision of making accessible to any company the benefits of knowing how to improve both its financial performance, its ability to increase profits and sustain them over time, as well as its ability to create value or enhance its socially responsible actions to achieve sustained growth.

We are a group focused on quality. Our experience as consultants revolves around helping clients understand the options available to them before making important decisions and providing them with the necessary criteria to appropriately support each choice they make in today’s changing and challenging modern world. As educators, we seek to meet the growth needs of individuals and organizations, based on assertive knowledge that does not limit them to the randomness of what they can find in casual searches within the vast and disorganized digital library at their disposal. As excellence evaluators, we focus on highlighting and trying to enhance the aspects in which a company has found ways to positively impact its environment to encourage it to continue striving to be viable and contribute to the common good in the long term. In the legal area, we have entered into agreements with stakeholders concerned with finding ethically satisfactory solutions to the challenges posed by local and international legal systems.

Over time, we have sought to contribute to the improvement of our economic environment through the four areas described above, always focusing on quality—that is, truly meeting needs and helping them achieve higher standards instead of remaining comfortably satisfied with their current performance. Rather than concentrating on aspects that allow us to reduce costs or increase technical efficiencies, we aim to add value, exceed expectations, and deliver to our clients what they had never imagined they wanted but have discovered is what they had always aspired to. We are not satisfied with standardization or helping our clients solve their immediate problems; rather, we focus on long-term planning in a continuous pursuit of excellence.