We say economic efficiency because we consider that inefficiencies occur in production, distribution and consumption. The success of companies lies in being efficient. It is interesting that society and markets are sending signals to companies about good practices, the issue of sustainability, social and environmental responsibility and, in the long term, in the valuation of companies these criteria will weigh as much as the issues of financial profitability.

Companies are sustainable in the long term to the extent that they can resolve the economic inefficiencies that affect them, but it is not their only reason for existing. Companies are projecting themselves into the future with new strategies based on being more competitive while respecting the environment and valuing the social impact of their activity.

When talking about long-term business sustainability, reference is made to the risks that companies face to sustain economic efficiency within the framework of environmental and social responsibility aspects in a sustainable development model.

The concept of long-term business sustainability transcends the labor and fiscal obligations and job creation that companies comply with. The proposal is to create investment with environmentally friendly technologies and business practices. When we refer to the sustainable development of companies, mention is made of the sustainability of businesses in the medium and long term.

We live in times when businesses are bloody battles, whose only objective is to destroy the competition to win customers. It is enough to analyze business language to realize this: high ranks, strategies, etc. In a time where this language and action guide predominate, it is necessary to see beyond, take an ideology to create real value, generate values that last and develop businesses that remain over time, and for what they were essentially created: to satisfy needs.

This is why the concept of Business Sustainability has been gaining strength over the last 20 years, based on the Sustainable Development model, business sustainability, and sustainable development are made up of 3 main elements: environmental or ecological, the economic and the social or social-political.

These three elements must be in balance so that a company can endure with an ideology focused on the responsible use of its resources, natural or transformed, achieve a balance in the relationships between human capital and the company, as well as reconcile the problems that develop from the existing conflicts in each person’s work-family context, and of course the economic benefits that all interested parties must receive, without affecting the well-being of anyone. In other words, create a development concept that is ecologically, economically and socially sustainable.

It is important to clarify that, for companies, more than a model, sustainable development is presented as an opportunity for change and transition towards a new way of doing business, but also towards new ways of living in a society, developing their business and growing. in a competitive environment where we can all win, in one way or another. The future and competitiveness of the company depends completely on its sustainability, that is, on its ability to maintain itself over time, responsibly using resources for its productive activity, obviously creating value for its owners and for society.

Sustainability is a concept that we have to integrate into all aspects of our lives, if we want to apply it to our businesses, if we apply these concepts we can enjoy a more profitable life, without so much adverse impact on the environment and society and Furthermore, we will be able to generate long-term profits, which is the objective that companies should pursue, and not the current goal of consuming, obtaining short-term profits and waiting to see what the future brings.

The main piece of sustainability is the veracity and credibility of what is stated. That is why verification plays a fundamental role and the CEEL Q® Certification in Economic Efficiency and Legitimacy, for example, is considered by many companies to be more than just good recommendations. We are grateful to companies who see this recognition as a direct course towards sustainability and a mandatory standard.

We appreciate the companies that see this recognition as a direct path toward sustainability and a mandatory standard.